Podcast Advertising Shows More Resilience Than Other Advertising Despite A Global Pandemic
The Podcast Advertising Playbook with Heather Osgood
0:0014:24
July 23, 2020 · 14 min
Podcast Advertising Shows More Resilience Than Other Advertising Despite A Global Pandemic
I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, despite massive dips in other areas. Host read ads remain the preferred ad type by listeners, but there were some surprising results about who is advertising. Tune in to find…
Episode Show Notes
I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, despite massive dips in other areas. Host read ads remain the preferred ad type by listeners, but there were some surprising results about who is advertising. Tune in to find out more.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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