
Live from Podcast Movement
The Podcast Advertising Playbook with Heather Osgood

September 25, 2026 · 24 min
We’re live from Podcast Movement with Norma Jean Belenky for a candid conversation about where podcasting is right now, and where it’s headed. Together, Heather and Norma Jean dig into some of the challenges facing the industry, the conversations podcasting needs to keep having, and why, despite all…
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The Podcast Advertising Playbook with Heather Osgood
We’re live from Podcast Movement with Norma Jean Belenky for a candid conversation about where podcasting is right now, and where it’s headed.
Together, Heather and Norma Jean dig into some of the challenges facing the industry, the conversations podcasting needs to keep having, and why, despite all the doom and gloom, there’s still so much to be excited about. They also talk about Norma Jean’s work with PodBiz, what she’s seeing from creators and businesses across the space, and why podcasting remains one of the rare mediums where someone can build an audience, a brand, and an entire business from the ground up.
Recorded live at Podcast Movement, this episode is an honest look at an industry that’s still evolving, still figuring things out, and still full of opportunity.
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Guest: Christiana Brenton
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Guest: Andy Slater
As podcasting expands beyond the traditional RSS feed, creators and publishers have more opportunities than ever to reach audiences, but what are they giving up in exchange? In this episode of The Podcast Advertising Playbook , Heather Osgood sits down with Andy Slater, Head of Partnerships & Strate…
Laura Mayer has spent her career inside some of podcasting’s most influential companies. Now, she’s looking back at the ambition, anxiety, and relentless drive that came with building a career in a fast-moving industry. In this episode, Heather sits down with Laura, podcast executive and author of T…
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