Industry Expert Examines The Changes In Podcast Advertising
The Podcast Advertising Playbook with Heather Osgood
0:0040:07
February 4, 2021 · 40 min
Industry Expert Examines The Changes In Podcast Advertising
Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer Edison’s annual look at podcast listeners' demographics and habits. Tom joins the podcast today to talk about changes in the podcast ad space and what hol…
Episode Show Notes
Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The Podcast Consumer Edison’s annual look at podcast listeners' demographics and habits. Tom joins the podcast today to talk about changes in the podcast ad space and what holds many marketers and media buyers back from taking on the marketing channel. Plus, why he is an advocate for all types of podcast ads.
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