
How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts
The Podcast Advertising Playbook with Heather Osgood

January 14, 2021 · 36 min
Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on podcasts. In today's episode, Daniel tells us how leveraging data from other content creators (predominantly long-form) has helped shape how advertisers are buying ads in pod…
What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynamic ad insertion. By doing so, they were able to access their back catalog of evergreen content and monetize it. Amy Wilson joins me on the podcast to talk about her experi…
If you don't know, I host a live stream, Wednesdays at 10am PST/1pm ET. I get all these amazing industry people to come on and share their thoughts about podcasting, podcast advertising, and life. Evo Terra has been podcasting for 16 years. He has seen it all when it comes to the podcast industry, a…
What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentiating factor, and I discuss it in today's episode. Don't forget to subscribe for weekly insights into podcast advertising. You can reach me to start an ad campaign at info@…
Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.
Start advertisingJoin our curated network of shows and let our expert sales team scale your ad revenue.
Join our roster