
How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion
The Podcast Advertising Playbook with Heather Osgood

June 9, 2021 · 38 min
Bart Roselli, SVP Growth for Veritone One, shares some powerful information about how brands can utilize the benefits of dynamic ad insertion to drive campaign goals. He also talks about some of the challenges of dynamic ad insertion and how Veritone One overcomes those issues. Finally, Bart also di…
Martha Gallant, Growth Marketing Manager, joined us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results. She shares some insightful best practices that they implement with each campaign and tells us about how …
More and more companies are joining the podcast ad space, which is very exciting. But the more companies investing in ads, the tricker it becomes to decide the best course of action to take. In this episode, I break down the 5 different ways you can buy podcast ads based on the type of ad you are lo…
If you don't know how much money or budget to set aside for your podcast ad campaign, you need to listen to this episode. I will go over the different options and recommendations to follow when creating a podcast ad campaign. I will also share key factors that influence the pricing range in podcast …
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