Guesting, Booking, and Brand Awareness, Oh My!
The Podcast Advertising Playbook with Heather Osgood
0:0037:30
December 3, 2025 · 38 min
Guesting, Booking, and Brand Awareness, Oh My!
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Sam Brake Guia, Co-Founder of Podwritten and host of Mics to Millions. Sam works at the center of podcast guesting, booking, and creator strategy, bringing a unique view into how brands and personalities can use …
Episode guest
Sam Brake Guia
Co-Founder of Podwritten and host of Mics
Episode Show Notes
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Sam Brake Guia, Co-Founder of Podwritten and host of Mics to Millions. Sam works at the center of podcast guesting, booking, and creator strategy, bringing a unique view into how brands and personalities can use interviews to increase visibility and connect with targeted audiences.
Together, Heather and Sam explore:
- Why certain industries, especially health and wellness, lean toward podcasts
- What makes for successful guest pitching, including timing and seasonality
- How brands can use guesting to build authority and increase brand awareness
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