April 30, 2025 · 39 min

Forever Dog Unleashed: Simulcasts, Sets, and Star Power

Join Heather Osgood as she sits down with Joe Cilio, CEO and Co-Founder of Forever Dog Productions, to explore how the network has evolved over the past decade—most recently with a bold pivot into video podcasting. Joe takes us behind the curtain on the logistical and strategic challenges of adding …

Listen to the episode

Forever Dog Unleashed: Simulcasts, Sets, and Star Power

The Podcast Advertising Playbook with Heather Osgood

0:0038:33
Also available on:

Episode guest

Joe Cilio

CEO and Co-Founder of Forever Dog Productions

Episode Show Notes

Join Heather Osgood as she sits down with Joe Cilio, CEO and Co-Founder of Forever Dog Productions, to explore how the network has evolved over the past decade—most recently with a bold pivot into video podcasting.

Joe takes us behind the curtain on the logistical and strategic challenges of adding video to an audio-first operation, the monetization opportunities (and limits) across YouTube and Spotify, and why visual storytelling matters now more than ever. He also dives into Forever Dog’s innovative approach to talent development, including their groundbreaking work with drag icons through Moguls of Media.

In this episode, we cover:

  • What Forever Dog’s transition to video really looked like behind the scenes

  • The monetization model for video podcasts—CPMs, simulcasts, and platform payouts

  • How Forever Dog approaches YouTube packaging, set design, and branding

  • Building successful partnerships with creators

  • What a ten-year-old podcast network is doing to stay fresh in 2025

Whether you’re a podcast creator, advertiser, or strategist, this episode offers a smart, forward-thinking look at where the industry is headed.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Talk to Heather’s team

More Episodes

All episodes

Guest: Angela Hollowell

In this episode of The Podcast Advertising Playbook , host Heather Osgood is joined by Angela Hollowell, Podcast Host and Producer of Honey and Hustle . Angela shares how her podcast centers stories of creative entrepreneurs and changemakers, and why building a vibrant, engaged community around that…

Listen to episode

Ready to advertise?

Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.

Start advertising

Want to grow your show?

Join our curated network of shows and let our expert sales team scale your ad revenue.

Join our roster