Brand Suitability In Podcasting with Ad Results Media

I loved chatting with Lindsay Smith from Ad Results about working with their clients on brand suitability, otherwise known as brand safety. "We like to focus on the term suitability because, as an agency, we don't want to deem what shows are safe or unsafe. Instead, we want to match brands with suitable shows for their core values."

Lindsay shares her process for monitoring ad-reads and working with podcasts and clients to create high-quality ads that convert. We also talk about how brands have different suitability floors and how it's essential to recognize and cater to those differences to find success.

We also address the rise of dynamic insertion and how that affects brand safety or suitability.

To learn more about Ad Results, visit the website: https://www.adresultsmedia.com/

Connect with Lindsay on LinkedIn: https://www.linkedin.com/in/lindsay-smith-678410165/

Connect with Heather on LinkedIn: https://www.linkedin.com/in/podcastadvertising/

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