
Audience Size Matters, But These 5 Other Metrics Matter More. Here's What You Need To Know.
The Podcast Advertising Playbook with Heather Osgood

August 27, 2020 · 11 min
Most Advertisers focus solely on audience downloads, and they miss out on these five other equally important metrics that I share in today’s episode. Don’t make the same mistake, it could cost you your ad campaign. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http…
How is censorship, distribution criteria, and pirated podcast affecting the podcast industry? I talk about the latest issues plaguing podcasts at the moment. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
No one ever accidentally starts listening to a podcast. People are very intentional about choosing to engage with a podcast. In today’s episode, I share my reasons why this is very beneficial to brands who are jumping on the podcast advertising bandwagon and for those who should. See Privacy Policy …
Host read ads are still the number one ad type in podcasting. In this episode, I am going to teach you how to use these 5 simple, but effective, tips to create high converting ads for your podcast advertising campaign. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at …
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