September 15, 2021 · 10 min

Answering Marketers Questions About Podcast Advertising

We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you. Here is what the episode will cover: What's the difference between downloads and listens, and what are we tracking? What is the difference between downloads and imp…

Listen to the episode

Answering Marketers Questions About Podcast Advertising

The Podcast Advertising Playbook with Heather Osgood

0:0010:08
Also available on:

Episode Show Notes

We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you. Here is what the episode will cover:

  • What's the difference between downloads and listens, and what are we tracking?
  • What is the difference between downloads and impressions?
  • What's the difference between dynamic ad insertion and embedded?
  • Are ads priced on downloads or listens?
  • Are there average CPMs for embedded and dynamic ads?
  • What's the difference between Podsights and Chartable?

  • _____

    ➜ WE DROP NEW EPISODES BI-MONTHLY, SO SUBSCRIBE!

    Want to work with us? Get in touch.​

    Connect with us:

    Twitter | Linkedin | Facebook | Youtube

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Talk to Heather’s team

    More Episodes

    All episodes

    Today I am talking about how the pricing of podcast ads works for both podcasters and advertisers. I did a live stream recently and was inspired by all the questions I received about podcast ad prices. There is a lot of confusion, so I thought it would be best for me to sit down and demystify it for…

    Listen to episode

    Podcast Movement took place two weeks ago, and it was wonderful to go to the event and to be able to see everyone face to face (or mask to mask). And I wanted to give you a little recap of some of the things that I learned and encountered while at the event. I'll also cover my initial thoughts on Ma…

    Listen to episode

    Ready to advertise?

    Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.

    Start advertising

    Want to grow your show?

    Join our curated network of shows and let our expert sales team scale your ad revenue.

    Join our roster