Answering Advertisers Questions About Podcast Advertising
The Podcast Advertising Playbook with Heather Osgood
0:0022:09
March 11, 2021 · 22 min
Answering Advertisers Questions About Podcast Advertising
My goal for this podcast has always been to create an educational resource for anyone interested in podcast advertising. So, in today's episode, I thought I would answer some of these pressing questions. - Targeting specific regions & times of the day. - Downloads versus impressions. - Why are dynam…
Episode Show Notes
My goal for this podcast has always been to create an educational resource for anyone interested in podcast advertising. So, in today's episode, I thought I would answer some of these pressing questions.
- Targeting specific regions & times of the day.
- Downloads versus impressions.
- Why are dynamic ads priced by the month?
- How can you align ads with content?
- Does the length of the podcast play a part in better ad performance?
- How can an advertiser avoid being in an ad stack?
and more
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More Episodes
All episodes
In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to understand them, and how their differences affect your ad campaign. Want to work with us? truenativemedia.com See Privacy Policy at https://art19.com/privacy and Californi…
While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Stephanie Donovan, SVP of Publisher Sales at Triton Digital, to join me to talk about podcast programmatic ad buying. In this episode, she shares her expert knowledge on what…
In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads. I cover the following: Different ways to buy ads and their pros and cons. How to identify shows to advertise with. The best ways to measure results for direct response campaigns. Why…
Ready to advertise?
Partner with top-tier creators and let us design, build, and optimize your podcast campaigns.
Start advertisingWant to grow your show?
Join our curated network of shows and let our expert sales team scale your ad revenue.
Join our roster