July 2, 2020 · 20 min

Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best

There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podcast ad campaign, and the results will surprise you. In this episode I breakdown each ad placement and why performance varies based on the different criteria. See Privacy Po…

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Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best

The Podcast Advertising Playbook with Heather Osgood

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Episode Show Notes

There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podcast ad campaign, and the results will surprise you. In this episode I breakdown each ad placement and why performance varies based on the different criteria.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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