
Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best
The Podcast Advertising Playbook with Heather Osgood

July 2, 2020 · 20 min
There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podcast ad campaign, and the results will surprise you. In this episode I breakdown each ad placement and why performance varies based on the different criteria. See Privacy Po…
Experimenting is always encouraged in podcast advertising. But, there are seven rules to live by when you create an ad campaign. Listen to this episode to learn about these rules and how to successfully implement them. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at …
Hosting providers are an excellent place to discover the basics of who is listening to a podcast, but not enough for advertisers to make an informed decision. I share several ways to find out more about your podcast audience that will help in any ad campaign. See Privacy Policy at https://art19.com/…
There are several types of podcasts that I discuss in this episode of The Podcast Advertising Playbook. I cover the difference between Indie podcasters, Solopreneurs, corporate podcasts, branded, and networks. I share my thoughts on who is open to advertising and why some do better than others. See …
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