4 Reasons Why Marketers Are Migrating To Podcast Ads
The Podcast Advertising Playbook with Heather Osgood
0:0010:34
November 19, 2020 · 11 min
4 Reasons Why Marketers Are Migrating To Podcast Ads
As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results. But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to diversify their ad spend. I discuss the power of endorsement…
Episode Show Notes
As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results.
But, with 79% of podcast listeners saying they don't mind ads, marketers are flocking to try out new campaigns to diversify their ad spend.
I discuss the power of endorsement, no ad clutter, innovation, and production cost in today's episode. Podcast ads are becoming increasingly attractive to marketers, and you should get on board before it's too late.
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