The podcast industry is evolving fast—and so are the standards guiding it. On The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Shapo, Director of Digital Audio and Video at the IAB, to unpack the latest trends, technologies, and challenges shaping the future of podcast advertising.
As video podcasting gains traction and AI tools enter the scene, Matt offers a front-row perspective on how the IAB is working to support innovation while maintaining trust and scalability. From improving transparency in programmatic to setting ad load best practices, this conversation covers critical ground for brands, agencies, and creators alike.
Key topics include:
- The pros and cons of video podcast advertising
- The evolution of host-read ads and why they still matter
- Dynamic ad insertion and its impact on the listener experience
- Where AI fits into the future of podcast monetization
- What’s next for standards and measurement in the space
Whether you’re new to the medium or deep in the weeds, this episode is a must-listen for anyone looking to navigate the next era of podcast advertising with confidence.