Office Hours with true native media
Podcast advertising is one of the most effective channels in media, but it is also one of the most misunderstood.
Between advertisers, creators, agencies, publishers, hosting platforms, and technology partners, there are countless moving pieces that influence how campaigns are bought, sold, measured, and optimized. Yet many of these conversations happen behind closed doors, leaving gaps in understanding across the industry.
Office Hours with True Native Media was created to help bridge those gaps.
This ongoing webinar series brings together members of the True Native Media team and our friends from the industry to share practical insights, real-world observations, and candid perspectives from across the podcast advertising ecosystem. Each session takes a deeper look at a specific topic, from media buying and campaign performance to creator monetization, industry terminology, audience behavior, and emerging trends shaping the business.
Whether you’re a creator looking to better understand advertising, a marketer exploring podcast investments, or an industry professional seeking additional perspective, Office Hours is designed to create more transparency, encourage thoughtful discussion, and help foster a stronger understanding of the podcast ecosystem as a whole.
Because the better we understand how the industry works, the better we can work together to move it forward.
Upcoming Webinars
Why Some Podcasts Convert and Others Don't: The Uncomfortable Truth No One Puts in the Media Kit
September 30, 1:00 PM EST
Two podcasts can have similar audience sizes, similar demographics, and similar ad loads, yet deliver completely different outcomes for advertisers. Why? In this session, we’ll explore the less obvious factors that influence podcast advertising performance, from audience trust and host credibility to contextual alignment and creative delivery. We’ll discuss why some smaller shows consistently outperform larger ones, why overproduced ads can sometimes hurt conversion, and how listener relationships shape campaign success in ways traditional digital advertising often cannot replicate. Using anonymized campaign trends and real-world observations from across the industry, we’ll examine what actually drives action in podcast advertising today and why “bigger” does not always mean “better.”
The Podcast Glossary: Why Everyone Seems to Use Different Words for the Same Thing
October 14, 1:00 PM EST
One of the biggest challenges in podcast advertising today is not a lack of innovation. It’s a lack of standardization. Across hosting platforms, agencies, networks, creators, and advertisers, the same metrics, formats, and campaign structures are often referred to by entirely different names. Terms like “downloads,” “streams,” “impressions,” “dynamic insertion,” “reach,” “attribution,” “video podcast,” and even “host-read” can vary significantly depending on who is using them and in what context. In this session, the True Native Media team will unpack the terminology that continues to create confusion across the industry and provide practical clarity around how these concepts are commonly interpreted in real-world buying, selling, reporting, and campaign execution. Rather than debating a “right” answer, this webinar is designed to create a more unified understanding of podcast advertising language so creators, buyers, and partners can communicate more effectively across the ecosystem.