“Almost seven years ago, I started [True Native Media], and I started it because I felt like there were so many independent podcasters out there who really just didn’t have anyone representing them, right?... what about all the independent podcasters out there? How could we support them?” In our final...
The World of Programmatic Ads
“... And I understand that the entire industry doesn’t have to be monetized… But if we’re looking at it from an advertising perspective, being able to monetize every impression is what is gonna really allow us to grow our revenue.” Audio is a perishable medium. Once that opportunity to monetize...
Brand Sustainability in Podcasting
It all gets back to our conversation’s original question - how is podcast advertising influencer marketing? As advertisers, you know how valuable influencers are. If you’re able to find an influencer whose brand aligns perfectly with yours, you might have just found yourself a long and happy friendship. But finding...
Content Alignment and How It Impacts Advertising Results
One of the cornerstones of successful advertising is always testing new things, but who hasn’t been stuck in their comfort zone before? We see this a lot with advertisers and content alignment. If you’re an advertiser looking for podcasts to work with, it can seem like there are a lot...
Are Your Podcast Ads Working?
As podcasters and podcast listeners, we’re no strangers to advertisements. We’ve all heard our favorite host promote various meal delivery services or VPN providers, and it seems simple enough. Definitely, something you could do on your own podcast to begin to monetize it. But what happens when you’ve been working...
Lookalike Audiences & Building Campaigns
Narrowing down your target audience can be hard, but it’s an essential part of building a podcast advertising campaign. The most part of podcast advertising is the relationship each host builds with their audience, so if you're an advertiser not utilizing this relationship, your ad campaign will suffer. One way...