Could YouTube Be a Crystal Ball for Podcasting’s Future?

If you’re talking about podcasting, it’s only a matter of time before YouTube enters the conversation.  In a previous episode of The Podcast Advertising Playbook, Stephanie Bower, Director of Audio at Horizon Media, suggested we look to YouTube’s evaluation to see how podcasting might mature. Through this evaluation, it’s become evident...

The Need For Content Driven Campaigns

In the early days of podcasting, one of the most common misconceptions came forward: only the elite few “top 1%” of podcasts are worth advertisers’ attention.  This myth has hindered many businesses from realizing the full potential of podcast advertising, but luckily, it’s losing its relevance. In this ever-evolving landscape of...

What We Do at True Native Media

“Almost seven years ago, I started [True Native Media], and I started it because I felt like there were so many independent podcasters out there who really just didn’t have anyone representing them, right?... what about all the independent podcasters out there? How could we support them?” In our final...

The World of Programmatic Ads

“... And I understand that the entire industry doesn’t have to be monetized… But if we’re looking at it from an advertising perspective, being able to monetize every impression is what is gonna really allow us to grow our revenue.” Audio is a perishable medium. Once that opportunity to monetize...

Brand Sustainability in Podcasting

It all gets back to our conversation’s original question - how is podcast advertising influencer marketing? As advertisers, you know how valuable influencers are. If you’re able to find an influencer whose brand aligns perfectly with yours, you might have just found yourself a long and happy friendship.  But finding...

Content Alignment and How It Impacts Advertising Results

One of the cornerstones of successful advertising is always testing new things, but who hasn’t been stuck in their comfort zone before? We see this a lot with advertisers and content alignment. If you’re an advertiser looking for podcasts to work with, it can seem like there are a lot...