Brand Sustainability in Podcasting

It all gets back to our conversation’s original question - how is podcast advertising influencer marketing? As advertisers, you know how valuable influencers are. If you’re able to find an influencer whose brand aligns perfectly with yours, you might have just found yourself a long and happy friendship.  But finding...

Content Alignment and How It Impacts Advertising Results

One of the cornerstones of successful advertising is always testing new things, but who hasn’t been stuck in their comfort zone before? We see this a lot with advertisers and content alignment. If you’re an advertiser looking for podcasts to work with, it can seem like there are a lot...

Are Your Podcast Ads Working?

As podcasters and podcast listeners, we’re no strangers to advertisements. We’ve all heard our favorite host promote various meal delivery services or VPN providers, and it seems simple enough. Definitely, something you could do on your own podcast to begin to monetize it.  But what happens when you’ve been working...

Lookalike Audiences & Building Campaigns

Narrowing down your target audience can be hard, but it’s an essential part of building a podcast advertising campaign. The most part of podcast advertising is the relationship each host builds with their audience, so if you're an advertiser not utilizing this relationship, your ad campaign will suffer.  One way...

How Do Podcasts Protect Their Legal Rights?

Protection of brands' and podcasters' legal rights in a sponsorship agreement often fails to cover all the bases necessary for a healthy and fair relationship. It seems like everyone has a podcast nowadays, and that, in part, is due to the accessibility of the platform. If you have something to...