We recently hit a milestone at the Podcast Advertising Playbook with our 100th episode! I realize this probably means a whole lot more to me than anyone reading this blog post, but nonetheless, you’ve been part of our journey so far, and I thank you for that. In honor of our 100th...
PRESS: Father Wants Us Dead Podcast Partners With True Native Media
True Native Media adds the “Father Wants Us Dead” podcast to their exclusive portfolio. On July 27, 2022, True Native Media was pleased to sign a podcast ad sales partnership deal with the “Father Wants Us Dead” podcast, a True Crime podcast series from NJ Advance Media and NJ.com. The 9-episode...
Who Are The Creators Behind The Podcasts?
While millions create podcasts yearly, there has never been data to show who was behind this creation until now. Sounds Profitable and Edison Research have teamed up to release The Creators, a study derived from Edison Podcast Metrics, a continuously sampled online survey of weekly podcast consumers weighted to demographics...
IAB 2021 Podcast Advertising Revenue Study
Heather Osgood reacts to the 2021 IAB Podcast Advertising Revenue Study. There were some good and bad surprises.
True Native Media Podcast Upfront Event
True Native Media, a podcast agency, delivered it's first Upfront event to advertisers, brands, and agencies, with great success.
Breaking Down Key Podcast Statistics
Reviewing the key podcast statistics and why they are essential to you, your company, and setting up advertising campaigns.