If you’re in the podcasting world, you’ve likely heard of (or attended) Podcast Movement, the premier conference for podcast professionals. Whether you’re a seasoned podcaster, a producer, or an industry newbie, attending Podcast Movement can be a transformative experience. Here’s why making the trip to this event is crucial and...
Frequency Capping: A True Native Media Study
“When we’re thinking about creating any predictive capabilities or forecasting, it needs to be complex. It can’t just be as elementary as it really is right now. And while I do absolutely believe that frequency capping should exist… I believe the technology is not there yet.” Frequency capping is podcasting’s...
Six Trends To Watch
We recently hit a milestone at the Podcast Advertising Playbook with our 100th episode! I realize this probably means a whole lot more to me than anyone reading this blog post, but nonetheless, you’ve been part of our journey so far, and I thank you for that. In honor of our 100th...
PRESS: Father Wants Us Dead Podcast Partners With True Native Media
True Native Media adds the “Father Wants Us Dead” podcast to their exclusive portfolio. On July 27, 2022, True Native Media was pleased to sign a podcast ad sales partnership deal with the “Father Wants Us Dead” podcast, a True Crime podcast series from NJ Advance Media and NJ.com. The 9-episode...
Who Are The Creators Behind The Podcasts?
While millions create podcasts yearly, there has never been data to show who was behind this creation until now. Sounds Profitable and Edison Research have teamed up to release The Creators, a study derived from Edison Podcast Metrics, a continuously sampled online survey of weekly podcast consumers weighted to demographics...
IAB 2021 Podcast Advertising Revenue Study
Heather Osgood reacts to the 2021 IAB Podcast Advertising Revenue Study. There were some good and bad surprises.