Listen A LOT
Are HIGHLY TARGETED
1. a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.
Podcasts are HIGHLY TARGETED audiences. Listeners listen because the are devoted to the content being shared
13 million people listen to podcasts on a given day.
Americans listen to approximately 21,117,000 hours of podcast audio each day.